Sunday, July 6, 2008

Ftv Midnight Hot Mouant

Consumption Meets Sexism: High Heels

This afternoon takes place in Brussels the first of a new event related to sales: the Louise High Heels (It's time to run for glamorous) . When I sent the info, I could not believe it. The basic principle: 200 women dressed in fashionable chic "(!) In a race of 100 meters in high heels (7 cm minimum) to win 10,000 euros in vouchers to use in the chic shops of Louise bottleneck. ..

For embedding it all, obviously there will also be music, parades, but also a hairdresser and a stand makeup artist. And attention, sexism goes both ways here, as in the activities Figure Appendices include a "care for men over 18 years! It does not have enough fingers to count the cliches in the presence ... that must be it, fun trendy that escapes me.

But fortunately, some ensure the grain and do not let this pass without waves. Thus, the collective Sold '@ calls for action to address indecency of this event, between leaflets, banners and costumes on the same day. Here is their post on the event:

- ridicules women and puts them in physical danger (risk of falls, sprains ... besides, cynicism or unintentional humor, a company of bandages and plasters is among the sponsors ...), not to mention the selection criteria for competing (picture!).
- it reinforces stereotypes and most hackneyed, with the "hordes of women ... who are unleashed on the track" (sic!) And go hunting for "bargains", while the men themselves , focus on their e-mails and I ux video! Balances are presented as a kind of "entertainment for women" (justifying, of course, opening shops on Sundays ...), as if the men themselves were not to take care of their clothes not worry about dressing children as yet, according to the latest scientific findings, we made two!
- it calls for consumption (luxury), which is an insult to all those (and all those) that do not balance by "fun" but because we must make do with budgets increasingly tight!

For those who pass through here on time, you will find here leaflets to print and distribute at the High Heels.

ATTAC and Breathe relayed the action, which seems to worry because the House of Women, which organized yesterday a workshop preparation to demonstrate today, received a call from general information that wanted to know exactly what they would do. It must be said that in the event's sponsors include outright RTBF (radio public service television) and ... the Brussels Capital Region ! In short, it's total ...

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